Spring Pop-Up Season Wrapped!
- Satoko Komatsu
- 3 days ago
- 1 min read
I’ve finished all my scheduled spring pop-up events — thank you so much to everyone who stopped by!
Of course, sales are important, but what I truly love about pop-ups is meeting new people. Many visitors are curious about my jewelry, my concept, and often share their own stories — about learning Japanese, their trip to Japan, or memories of living there. These personal conversations are something I can only experience in person, and they’re so special to me.
Sometimes, these chats even lead to new ideas — someone makes a request, or tells me a unique story, and I get inspired. Interestingly, those pieces often become some of my best-sellers!
In the marketing world, there’s a saying: “Target just one person.” Imagine someone specific — their age, hobbies, lifestyle — and create something just for them. Ironically, focusing on one person helps you reach more people. I often think about this when I design.
I might have one more pop-up in July, but until then, my online store is always open, and I’m continuing to create.
Thanks again for a wonderful season — and see you soon, online or in person!

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