The secret of logo design
On my logo, you see one motif.
It's a ring.
According to Merriam-Webster,
ring 1: a circular band for holding, connecting, hanging, pulling, packing, or sealing
It's connecting my name; satoko komatsu
And 'ring' is a symbol of jewelry.
"Jewelry can connect people"
On the logo, it's connecting my first name and family name.
Is there any better motif to describe my concept?
When I joined one event in New York,
I had to submit a company logo in advance.
I didn't have any logo until that time.
Before that, vaguely, I was feeling if I had my logo, that would be nice.
Let's make it...someday.
I tried to think of it.
Should I use any illustration?
What's the current trend of making symbols?
One thing I'd decided was to use the letters in "satokomatsu."
no additional illustration.
A lackadaisical illustration makes the company's image cheap.
Without any idea, time flew by.
"how to make logo?"
"Logo is something to describe your brand's concept."
I have a clear concept with my jewelry:
Connecting people generates smiles...
Then, how about adding a smiley face in the logo?
That could be a happy logo.
Or designing English letters that look like Arabic letters,
giving it an 'Arabian look?'
Show a connection between English and Arabic characters?
Or like Amazon, add a big arrow using an "s" curve?
Does that look like dividing people?
Oh, no, doesn't sound good.
I attempted some ideas; they seemed okay.
But none of them appeared to be perfect.
I was drawing numerous letters.
Connect, connection, tie, chain...using thesaurus
I came upon the word, 'link.'
I felt something as if something flashed into my mind.
I thought about a link motif like cable chain.
I tried a sign that looked like a hyperlink symbol.
Nah, putting something that isn't straight in the middle breaks up a letter balance.
I drew two ovals.
Hmm, how about circles?
A ring image came up!
That's the perfect motif!
I jotted it down several times, then started to make it with illustrator.
A few days later, finally I did it!
It's a small thing but every company creates their logo very thoughtfully.
Because it describes their image.
It's interesting to look up their logo origins.
And it might inspire you, too.
Now I can use my logo to spread my concept!